The Rules of Google SEO Optimization are Changing for the Better
Provided for the benefits of clients, the above video is an layman's description of the recent changes Google is making to its algorithm. A search engine algorithm is basically a mathematical formula that calculates where your keywords will rank in search results. Bing, Yahoo, Ask, and all of the other search engines have their own algorithms, that produce different results, and none of these formulas are ever made public.
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Google Panda Algorithm Update
Panda Google
Farmer Google
Panda Update Google
Google Panda Algorithm
SEO Google Panda
If you're new to web marketing and SEO, we invite you to read this Google Search Engine Optimization Starter Guide. It will explain the basics of how to optimize a website. When we speak to new clients, we explain the partnership between you and the search engines is all about high quality content. The search engines represent the searcher, not you or your business.
Think of it as they sell your content, and you give them something unique to sell. It also has to be properly formatted so they know what you content is about. Their goal is to match what people are searching for with websites that have highly relevant content related to the search terms being used.
Farmer and Panda Algorithm Updates
We love knowledgeable clients! It helps us to be able to communicate strategy and help grow your business. Now that you understand the very basics of search, let us explain what happened that created these new algorithm changes.
In Feb of 2011, the New York Times published this article on how JC Penney was able to manipulate the search engine rankings for most of the products they sell, which may have lead to a better than average holiday season for JC Penney. Google is always working on updates to improve their search formulas, but after this story came out, Google released a change called "Farmer."
The Farmer algorithm update was specifically targeted at websites and marketers that use "link-farms," to create backlinks to websites. Proper Link Building is good for SEO, but the search engines intended for them to be real people posting links about great websites. As a result of the Farmer update, many of the websites that participated in this type of link building saw their natural rankings drop.
Panda was the second generation of algorithm changes. Not only are artificial backlinks devalued, a gradual change was occurring to devalue poor quality content. Perhaps you have been to websites that appear to be written in English, but are full of grammatical mistakes, and don't make much sense to the reader. This type of copy is frequently associated with blogs, blog comments, and articles that are stuffed with keywords and only serve the purpose to create a content backlink.
The Future of Google Panda Quality Control
We like to refer to Panda updates as a detailed set of quality controls. We applaud Google for taking action in this area and for trying to promote the proper methodology of online marketing. Google's Business Tool Box is another example of how that want to partner with your company in a mutually beneficial way.
- Optimizing your website starts with unique, high quality content.
- Make your content relevant to your keywords and your research.
- Don't write content for search engines, write content for visitors.
- Use Google Analytics or another backend reporting tool to measure how visitors are using your website.
- Be an authority on the subject of your website.
- Keep the design of your website interesting and clean.
- Strategically use art and video to help tell your story.
Google doesn't use just algorithms to evaluate and score your website. People look at the website too. Granted, there are billions of websites and not billions of Google employees, but if your website is always prepared for a human inspection, you will always pass with flying colors.
Please Contact Us if you are interested in learning more about the quality of the SEO on your current website, or for any additional questions you may have.
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