Today's Web Copywriting Has to Address Two Audiences
Proper online copywriting is a new skill and a difficult challenge for today's web designers. Your copy is normally the last thing a web visitor will do in deciding if they will initiate a call to action with your company. If the page is properly written, the copy will answer any questions your visitor may have, and supply them with all the information they need to make a decision. Your text has to be easy to understand and be respectful of the visitors time, meaning you have to get to the point without excessive reading.
1. Write Copy for Your Visitors
2. Write Copy for SEO Spiders
The last thing a web visitor will do on your website is read your copy. Your text turns a lead into a sale or initiates a call to action.
Search engines spiders also read your copy and use it to rank the pages of your website. Our copywriting expertise writes to both readers.
As important as writing effective copy for your visitors, it is equally important to write strategic copy for SEO Spiders ( a computer program) that determines the ranking your website. There are very specific rules for this involving the amount of keywords you use in your copy, the location of these keywords on the page, and the promince of the keywords. If you do it the better than your competition you will see a higher ranking. If you do it poorly, you will find your page ranked lower than your competition. This topic is discussed more on our SEO Optimization page.
Online Copywriting Copy for Males and Females
Writing for your web traffic has to be further drilled down for the online reading habits of men and women. They read web pages (generally speaking) very differently:
Male Online Reading Habits
- Men look at pictures more closely for meaning of the page.
- Men read titles of paragraphs over body of copy.
- Men read bullet points as a summary of the contents in a paragraph.
Female Online Reading Habits
- Women read copy and create pictures and visions in their heads.
- Women, especially in a buying mindset, will read every word of copy.
- Women view bullet points more like a table of contents in a book.
Believe it or not, only 15% to 20% of all the copy on a page will be read online, and 75% of that is read by females. However, you must have good, clean copy, that engages the brand, provides solutions, and converts leads to sales. People will read the most they will read online right before they make a purchase or decide to go ahead with your call to action.
Romance Your Products and Services
With all different the tasks your copy has to accomplish, it is easy to forget the most important one: Romancing your products and services. If you were to fill out an online dating form, without posting any pictures of yourself, how would you write that copy?
"My name is Dan. I'm a 35 year old computer programmer with three kids. I love to do gardening work around the house, even in the rain. I make a descent amount of money, and I'm a pretty good looking guy. I haven't dated in a while, but I would like to."
or
"Hi, my name is Dan, and thanks for visiting my profile! I have never tried computer dating before, and I feel a little strange doing it. I am a single Dad of three, and my responsibility and dedication to my kids has kept me out of the dating scene for a while. When I have spare time, I love to work around the house, and especially in the garden. Since I've been single, I developed a passion for investing time and energy towards making things grow to be beautiful in the yard, and I am really looking forward to accomplishing the same thing in my next relationship. I am a computer programmer by trade, and have achieved a position of financial security for myself and my children. I don't see it, but many of my friends wives say I look like Tom Cruise. Let's make our own Mission Impossible! Write to me now, so I can take this silly ad down."
The secret to writing great romantic copy is creating a visual image in the readers' mind, and guide them through to a course of action. Your copy has to be personable and friendly, list all the benefits of your service, and close with a strong call to action. Whatever your business is, Solution Web Designs can help you improve your metrics with our copywriting services.
Click on the image above and see what this web page looks like to an SEO Spider.
SEO Copywriting Tips
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