Award Winning Strategic Email and Newsletter Designs
Solution Web Designs created and manages the monthly newsletter for Jordan Canon, an International Spiritual Advisor, and owner of the website Free-Spiritual-Guidance.com. In 2009, Jordan won his first All Star Award for outstanding email metrics. You can learn more about the award by reading his press release.
Email marketing is a no-brainer for today's online marketing portfolio. Monthly costs are minimal, and over time, you can build a huge following of customers and potential customers.
1. Educate with Newsletters
2. Promote Specials with Emails
Email newsletters are a great way to connect with your customers and potential customers that sign up when they visit your website.
Use email blasts to promote special offers, introduce new products and services, and reactivate former customers.
"Solution Web Designs helped me setup my newsletter campaign so I can keep in contact with my customers. The service works great, and I also get new customers from my monthly mailings."
-Dr. Brenner, New York
Newsletter Marketing Strategy
You have to consider the privilege of emailing your newsletters and email blasts an honor. You should only mail opt-in subscribers, meaning they came to your website, and they voluntarily decided to accept your mailings. An automatic email must go out to acknowledge and welcome them to your program.
The primary reason you would send a newsletter is to provide compelling information about the industry you are in. It can have an ad or two, but it is not a sales presentation. You are providing a service of education for your customers and the web traffic that stops by your website. In exchange for this valuable newsletter, your email subscribers will remain loyal readers of your email campaigns. It is best to send your weekly newsletters on a Monday, and your monthly newsletters (if you don't write weekly's) on the first Monday of the new month.
Email Marketing Strategy
An email blast is a email that is a solicitation. You can be promoting services, discounts, or new products, but the goal is to make a sale. If you send a weekly email on Monday, it is best to send your email blast on the Thursday of that week. If you can match the content of the newsletter to the offer in the email blast, you get better results.
A Sample Successful Email Campaign
Here is a sample newsletter and email that supports the strategy we spoke of. The Big Fat Marketing Blog picked up our email marketing strategy and wrote about it on their blog titled: Emails We Love.
What is the Best Email Service to Use?
Good question! There are many email service providers out there, and here are our two recommendations:
Constant Contact
If you are just starting out in the world of email marketing, we highly recommend Constant Contact. They have all the services and features you need for getting your email marketing campaign off the ground. We especially like their design interface, which offers all the bells and whistles you need for a successful campaign. The best reason might be their pricing strategy.
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With Constant Contact, you may send as many emails as you like for a fixed monthly rate, based on the number of contacts you have:
- 0 to 500 Contacts, $15 per Month.
- 501 to 2,500 Contacts, $30 per Month.
- 2,501, 5,000 Contacts, $50 per Month.
- 5,001, to 10,000 Contacts, $75 per Month.
- 10,001 to 25,000 Contacts, $150 per Month.
- 25,001 to 50,000 Contacts, $250 per Month.
Solution Web Designs has been using Constant Contact almost since they started, and have found them to be a reliable strategic partner.
Exact Target
Exact Target has all the same Interface abilities as Constant Contact, from a layman prospective. If you were to try email marketing yourself, you might find this service a little technical, which isn't necessarily bad.
Exact Target is an email provider for larger companies that have skilled and trained labor. If you have over 100,000 opt-in email addresses to market to, you'll find Exact Target's deliverability better than Constant Contacts. We highly recommend getting a unique ISP too. With Exact Target, you sign one year contracts based on the number of emails you send, so it is a different pricing model. However, once you get to 100,000 opt-in email addresses, Exact Target may be the best large business email service provider out there.
In Summary
Solution Web Designs can help you setup, manage, create, and write copy for your company newsletters and promotional email blasts. In some cases, our email programs account for as much as 60% of company revenues, which is as close to pure profit as you will get. Email campaigns can take a while to grow, but when they do, you will have a resource for growth for many years to come.
Happy Chiropractor Patient Using Monthly email Service
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