The Importance of Press Releases
It used to be that press releases were reserved for exclusive business practices, but not any more. In today's digital world, press releases can be submitted for free, or at a minimal expense for more distribution options. Sending out regular press releases is an important part of your online marketing efforts. Over time, the search engines will recognize you as an expert in your field. They make you unique, and search engines love unique content because it helps match searchers with quality results.
1. Press Releases Promote Services
2. Press Releases Help SEO Efforts
Press releases help position your company or service as an expert in your field. They also reinforce your services with your customers.
Press releases can be picked up as news by all the major search engines and become additional brand listings that show up on search results.
What is Press Release Material?
Anything newsworthy is press release material, and the keyword is "anything." You don't have to buy a giant public company to issue a press release. In fact, our press release service helps you to create subjects worthy of news. Here are some examples:
- You offer a new service, or you wish to introduce a new product.
- You can target a large audience of potential customers with a solution. Example: You now sell a new weight loss candy bar that reduces hunger and provides nutritional value. The target market would be dieters.
- You created a new business alliance, known as a partnership. Example: Your Company has partnered with Solution Web Designs and Constant Contact to provide a means of improved online customer service through the use of free educational newsletters.
- You, your company, or anyone on your staff has won an award.
- You purchased new equipment that improves customer service.
- You are celebrating a business anniversary.
- You are opening additional offices or expanding in new markets.
- You participate with services or donate to charity.
- You created a unique marketing strategy or opportunity.
- You changed your company name.
- You opened a new website.
- You will be participating at a speaking engagement.
- Your company or service was published in an offline magazine or positively reviewed by an online website.
- You were promoted or promoted someone within your organization.
- You have experienced a milestone, such as your 10,000th customer.
- You contracted with a major company as a new client.
- You have positive results from a customer survey.
- You have completed special training for a new service.
This is a short list of ideas, many of which you have probably accomplished at one time or another, and never thought to add your achievement to your online marketing strategy.
Examples of Client Press Releases
Below you will find some of our past press releases. These are provided to show examples of our press release writing style as well as to demonstrate examples of subjects we have created for our clients. Solution Web Designs is a turnkey solution for your recurring press release needs.
OfficeShield employee monitoring software is comprehensive employer protection from unauthorized employee computer and internet use.
KidsWatch Parental Control Software Rated #1 By TopTenReviews.com for a Sixth Consecutive Year.
Renowned New York City Chiropractor, Dr. Louis Granirer, launches website to help residents of NYC with traditional chiropractic and holistic healing services to relieve spinal pain and discomfort, and improve overall wellness on a cellular level.
Gene Simmons and Shannon Tweed have been awarded the 2010 Soul Mate of the Year award by Jordan Canon, International Spiritual Advisor, on his website Free-Spiritual-Guidance.com.
New York City Chiropractor, Dr. Michael Minond, of Manhattan, is pleased to announce the launch of his new website.
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