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The Important of Strategic Marketing Plans
One of the most important services Solution Web Designs provides its' clients is creation and management of your company's online marketing plan. Chances are, you will have many active marketing channels from which you will be driving traffic to your website. Maintaining weekly, monthly, quarterly, and annual marketing plans valuable resources for the consistent and steady growth of your business. By managing normal "up" and "down" trends, Solution Web Designs can manage your online portfolio to ensure an efficient return on investment.
1. Create Your Marketing Plan
2. A Biorhythm of Your Business
An online marketing plan helps you decide which direction has the best chance for growth. We identify opportunities and maximize your ROI.
Cost per sale efficiency is achieved by investing more marketing dollars when "the fish are biting," and less when they are not.
What Does A Solution Web Designs Marketing Plan Look Like?
Click the image just to the right and you will see an email marketing plan template. The spreadsheet tracks every aspect of an email campaign. Results are posted weekly, and can easily be compared to previous quarter metrics. There is significant learning when a newsletter outperforms its historical metrics. Future design changes can be made to replicate the results. Without proper tracking and recording, your online marketing channels cannot evolve into a finely tuned, customer generating, marketing channel.
Sample Email
Marketing Plan
What Does Our Marketing Plan Track?
Contents of a marketing plan can vary by clients, primarily based on the amount of money you spend on marketing, and the availability of back-end metrics. Back-end metrics refer to what is happening with every single unit of the traffic that enters your website. They are many software programs that provide this service, but Google Analytics has an excellent back-end program and its free. In fact, we install this program on all websites we build. With Google Analytics installed, we set up your business the same way a Cardiologist would monitor the health of one of his patients:
- Budgeting by Marketing Channel, Budget to Spend, Budget ROI, Return on Investment.
- Expense to Budget, Customers to Spend, Average Order Value (AOV) to Spend, Expense to Revenue.
- Sales by Channel, Sales by Rep for Call Centers, Rep vs. Web units, Rep vs. Web Revenue, Rep vs. Web AOV.
- Email and Newsletter Metrics
- SEO Natural traffic and keyword Metrics.
- Pay Per Click Metrics by provider with grand totals.
- Affiliate Management Metrics.
- Catalog and/or Offline Marketing Metrics
- Business Development or Association Metrics.
- Key Web Traffic Stats with US Alexa Ratings.
- Traffic to Conversion Metrics for highly visited areas of your website.
- Product line conversion rates.
- Shopping cart metrics, including shopping cart abandonment.
- One page Executive Summary
In Summary
Basically, any marketing channel you use to drive to traffic to your website can be managed and monitored for improvements. Solution Web Designs can set up a marketing plan and manage the plan in your best interest. Our one page Executive Summary is all you need to know to understand what is going on in your business, and what Solution Web Designs is doing to help you achieve constant and steady growth.
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Solution Web Designs
Online Marketing Success by Design
Strategic Online Marketing
516-292-0122
