Understand SEO by Understanding the Goal of the Search Engine
Search Engine Optimization (SEO) is crucial to the success of your online portfolio. If you see it from the viewpoint of the search engine, proper optimization makes a lot of sense. Search engines don't care about you as much as they care about their customers. The primary goal of a search engine is to provide the most relevant search results. Whatever a customer is searching for, the search engines rank millions of possible web pages to get their customers the most relevant results. They want their customers to find what they are looking for as fast as possible.
1. Natural Search Stats
2. Free Advertising for Your Business
85% of web surfers use the natural listings over the pay per click ads. The top natural listings get 63% of all the clicks on the page.
Natural clicks from good listings are free. The goal of SEO is to get you higher rankings. Pay per click advertising has increased 37% in 1 year.
Solution Web Designs Makes Your Website Relevant to Searches
Understanding how the search engines think, helps us create our SEO marketing strategy. Although no one knows the exact formulas used, search engines rank web pages with an algorithm, a mathematical process of "weighting" to measure the relative importance of the web page to the keywords being used in a search.
To have your web page ranked high, we compare the details your web page to the current top ten pages for the same keyword. Search engine take into consideration "averages" in ranking your website. If the top ten websites have six keywords in the page title, and you have ten, you are out of average and lose ranking. The goal is quality within the average.
Search Engine Optimization is an Ongoing Process
You never have your web pages optimized once and let them sit. If we are going to use the top ten results for a keyword you want to rank high with, you can be guaranteed other companies are doing the same thing. Once we knock someone else out of the top ten, they are going to want to their position back. Our marketing strategy and creative know how will keep you in the top rankings.
How To Optimize a Web Page
We provide this detail to help you understand the amount of detail it takes to maintain top rankings. This process assumes you have already created a proper web page with art, copy, and basic SEO such as page titles, meta descriptions, and researched meta keywords.
Primary Keywords. We identify the primary keywords associated with the page.
SEO Quality Score. This is like a starting point "report card" of your web page we will use to compare your website to the top ten web pages for the same keyword. The overall quality score comes from these areas of review, and each of these areas have their own quality score.
Keyword Density. This term refers to how many times you use your primary keywords in ratio to all the words on a web page. If you use your primary keywords more than "average," you could be considered a keyword stuffer and be severely penalized in the SEO rankings.
Keyword Prominence. Just as important as how often keywords are used, is where are they positioned on the page.
Page Title. Make a complete sentence, without using pipes or commas, with the proper use of keyword density and keyword prominence.
Meta Description. Create a description of the web page that explains what the page is about, creates interest, and is properly formatted for keyword density and prominence.
Meta Keywords. Adjust the number of meta keywords based on competitor analysis, ensure all keywords are on the page, and primary keywords are in the page titles and descriptions. Arrange keywords for proper prominence.
Page Copy. Review all the text on the web page. Ensure the number of words are proportional to the competitor analysis. Add or delete as necessary. Properly arrange keywords for prominence, and add or subtract use of keywords for density.
H1 Headings. H tags are html coded titles of web pages and paragraphs. They can go from H1 to H6, with H1 having the importance to SEO. We review and correct keyword density and prominence.
Bold Text. Search engines put a greater value on words on a page that are bolded. We review all the words on a page, add or remove the bold effect, as needed, to ensure the proper amount of bolded text and the proper use of bolded keyword density and prominence.
Anchor Text. Anchor text links are links on a web page relevant to the keyword. Normally, these can be found in the navigation, but tag clouds, as shown just to the right, can be used as needed to improve anchor text quality scores.
Image Alt Tags. Have you ever moved your mouse over a picture and experienced a little box that pops up with a description of that picture? That is an Image Alt Tag. We count the number of image alt tags appearing on your page, and adjust them as needed for keyword density.
Backlinks. Backlinks are links to your website from other websites, especially websites with high PageRank scores. The search engines believe if other websites think so much of your site, they should link to it, then it must be good! Backlinks is another SEO service we provide.
Google SiteMap. Google likes to have its own sitemap in addition to an html sitemap you would show on your website. If you don't have one, we will create a properly formatted Google SiteMap for you.
Your Final Quality Score
Once we complete our Search Engine Optimization process, we reevaluate the quality score for the entire page. Normally, we will start with a quality score of about 25% and finish with a quality score of about 75% to 85%. Most importantly, we also know the quality scores of your top ten competitors, and we will finish optimizing when our score is better than theirs.
Then we track the results. It can take some time for search engine spiders to come your website, dine on the spider food we leave for them, and take our strategy back to the search engine for reprogramming. The speed of this update normally depends on the amount of traffic you get and how long your website has been around.
We monitor the progress of your search optimization through WebMaster Tools. It is a free service from Google, and we will set up for you when we build or edit your website. The sample report provided shows the number of impressions and the number of clicks this website received through natural traffic.
Solution Web Designs provides expert marketing and design services, specializing in small and start up businesses. Our SEO Search engine optimization service ensures your website will remain at the top of natural listings for keywords related to your business, and an important part of your online portfolio.