Instagram is a social media site that lets users upload pictures and videos with captions to share with friends and followers. It is different from any other social media site as the only things shared are the pictures and videos. While many businesses think that this is not a useful tool since there are no status updates and no big profile page, the fact remains, seeing is believing. So when your prospective customers see your photos on Instagram, they will see you, your brand and your business. They will share your business with their friends who will then share with their friends; it is the new type of referral business, only now you have a market of over 300 million users. Your Instagram marketing agency will help you build the perfect Instagram page that will attract new customers and promote your brand. Contact us
for a free consultation.
We live in a time where technology is everywhere. No matter where you are, you see people looking at social media to find the best of the best: the best friends, the best foods, the best businesses, and the best brands. The only way that any company will succeed in today's technology frenzy is to take full advantage of all that social media offers. While most companies have utilized services like Pinterest
, and LinkedIn
, there is one social media site that gets overlooked: Instagram.
Many businesses are already utilizing Pinterest where they can post pictures and ideas. Instagram differs from Pinterest because Pinterest is more of a how-to and idea place. You create ideas and then you 'Pin' them on the site which links to an external website. Users can follow you on both sites, but when your followers open Pinterest, they are sent to a large corkboard type of page that is covered with pins from places the user follows as well as other places that they might be interested in. So, when your followers open Pinterest, they might see your updates, but they also may not unless they scroll to the bottom. When your followers open up Instagram, they only see posts from those they follow, so when you post something new, that will be the first thing they see when they open the site or app.
How can Instagram promote your business? That is simple; your brand is put into videos and pictures and strategically placed on your Instagram page. You use pictures of products or pictures of your customers using your products. If you have a product or service that is more interactive, like sporting goods, then you post videos of customers (or yourself) using the product. You can post comments and captions that will help others to know what the picture or video shows.
There are many ways that your Instagram marketing agency can help your business get the most out of your Instagram business page. Your marketing agency is experienced and trained in finding the best avenues for your Instagram page. They know the key elements to a successful Instagram campaign include the simple things, like an effective but simple profile picture as well as the available personal and location tags that promote who you are, what you do and what you offer.
Mobility is a newer feature of the modern technology era. Social media has been around since the early 2000's, but it has been in recent years that users can check their social media accounts from anywhere, not just on their computer. Users can now check their Instagram from wherever they are from their phone, tablet or laptop computer. When users download their Instagram mobile app, they can view your updates, pictures and videos immediately. They can even get set up with alerts to be notified when you post something new and exciting.
Mobile apps are one way that helps get your name out. When you post a picture or video of your special events, sales or announcements, you combine this with your location tag. As your followers open the app, they are guided to your location which brings you in more business while keeping your current customers informed of everything you have going on.
"Viral" is a new term that indicates something has been shared multiple times in multiple places. One picture taken at just the right time and posted on Instagram can be posted in a small town but viewed almost immediately in New York City. As the picture or video is viewed, it can be accessed from anywhere and go to anyone. A company that was once a small, family-owned company can quickly become a worldwide success with just one picture posted to your company Instagram page.