The Importance of Link Building for SEO
Without quality links and backlinks, your website will not only miss well-deserved traffic, it won't rate high on the Google search engine. While other search engines such as Yahoo and Bing are important, the vast majority of Internet users rely on Google as their first search engine of choice. That's why ranking high on a Google search page can be the difference between a website that earns traffic and money and one that doesn't.
1. Link Building Gets You Connected
2. Quality, Knowledge, and Patience
You can't build a website, have it just sit there, and expect it to grow. Link building and positive consumer reviews, are important to your growth.
There are rules to follow when building links, including quality and speed. Connecting to the wrong place, is like catching a bad virus.
What is Link Building?
Link Building, the process of creating links that route traffic to your website from other websites, is the most important step in building a high-quality website that attracts high traffic. The most popular methods of building links to your website are:
- Via reciprocal links where you link to a business or blog, and that same business or blog links to you. This is also known as Link Exchange.
- Consumer reviews about your business or service.
- Having your website listed in web directories.
- Having your syndicated articles published.
- Consumers think enough of you to add a profile backlink in their blogs.
All the above aid in providing quality traffic from sites relevant to your website which will increase your traffic and your sales. Here at Solution Web Designs, we are the premiere link building service, because we know proper linkage and backlinks create awareness of your site, the visibility of your site, and the credibility of your site.
Each of these is extremely important in terms of SEO. Without credible links and backlinks, the search engines may dismiss your website as being mere filler and relegate your site to the back pages of their search results.
However, the more links provided from credible sources, the more search engines, especially Google, will rank your page high on their search results list.
What are Backlinks?
Backlinks are a SEO term that refers to links that point back to your website. Why are they important? Because backlinks, as well as consumer reviews, determine how popular, relevant, and credible your website is.
For example, let's say you own a cooking blog that covers information "foodies" want to know, such as popular restaurants and trending foods, as well as television food and celebrity chefs. Now, let's say that the Food Network picks up one of your blog pieces and links back to your blog.
All the traffic that the Food Network receives can now access your cooking blog with the click of a mouse. Because the Food Network is in the coveted "top three of Google," it receives millions of visitors a day. Now those millions are going to be directed to your site. This increases your traffic, your credibility, and your sales.
Due to our focus on quality backlinks, we are able to increase your traffic and get your website noticed by the major search engines.
Profile Backlinks
Profile backlinks should be thought of as your signature. These types of links back to your content and site can be gotten through social media websites, forums, and any other type of profile page. Any time you sign into or join any type of forum or site, you should include your website link as part of your signature. These types of links are generally free and are also a smart way to increase your traffic.
Solution Web Designs knows that you don't always have the time to search forums that match the content of your site. That's why we provide top-quality profile links for you. We know exactly what search engines are looking for and we know what sites are seen as credible in their eyes.
High Quality Backlinks
A blog can be made or broken just on the strength of various links. While bloggers are often picked up and linked back by other bloggers, it is important to ensure that your blog has been picked up and linked back by a credible blog.
In order for a blog to be indexed highly by a search engine, it has to provide quality content, it has to be credible, and it has to have not indulged in shady practices such as creating fake blogs to link to or used stolen copyrighted material from other bloggers. Some blogs participate in a practice whereby they buy backlinks and then post them all over the Internet.
This does not always work out so well, because oftentimes, they will link to a source that has nothing to do with the topic at hand. For example, if we return to the cooking blog and it is linked to an auto repair blog, search engines are going to realize the two have nothing to do with one another and devalue the link.
Watch Out for Link Farms
The whole idea of link building is to add valuable and honest links to your website from natural sources. Link farms came into existence by some marketers that try to improve their rankings through websites that only serve the purpose of accumulating links. In a way, it is cheating the search engines.
Eventually, participation in link farm websites will lead to a decline in keyword rankings, resulting in less clicks to your website because your exposure has diminished. Link building, like all aspects of SEO, is a reputable long term process.
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Consumer Reviews of Your Business or Service
Google Places is a perfect example of a review of your business. Say, for example, you are a doctor and have an office in downtown Chicago. Your business may show up in Google Places to help consumers find you. Click the image and you will see such a search. You will notice that Google has assigned letters to each listing. Those letters correspond to the doctors location on the map. You will also notice reviews of each doctor.
These reviews are posted by people that have Google email accounts. Other search engines have similar services to improve the search experience for the surfer. Business reviews are not exactly like backlinks, but they do almost the same thing for your business and your keyword rankings. The idea is to demonstrate how important it is to have people motivated to say things about your business.
Link Building Service
Here at Solution Web Designs, we realize the importance, and quality, of SEO and backlinks. Without high quality backlinks to your content, you may not be able to land on the first page of search engines.
Research has proven that over 67% of Internet users never go beyond the first page shown by a search engine. A Cornell University study conducted an Eye-Tracking Analysis determining the importance of where a keyword ranks on page one:
- #1 Spot will get 56.36% of the clicks
- #2 Spot will get 13.45% of the clicks
- #3 Spot will get 9.82% of the clicks
- #4 Spot will get 4.00% of the clicks
- #5 Spot will get 4.73% of the clicks
- #6 Spot will get 3.27% of the clicks
- #7 Spot will get 0.36% of the clicks
- #8 Spot will get 2.91% of the clicks
- #9 Spot will get 1.45% of the clicks
- #10 Spot will get 2.55% of the clicks
As you can see, it is important to get your primary keywords to page one, but even more important to get them to the top spot. Link Building is an important part of your SEO portfolio to help you achieve that goal.
Solution Web Designs
Online Marketing Success by Design
Link Building
516-292-0122
