Press Release Services for Small and Mid‑Sized Businesses - Solution Web Designs

Comprehensive Press Release Services That Strengthen Your Brand - Serving Small and Mid‑Sized Businesses in Manhattan, NYC, The Boroughs, Long Island, and Nationwide Since 1998

Press releases are among the most consistently undervalued tools in small- and mid-sized business marketing, yet they remain among the most effective ways to build long-term visibility, credibility, and authority. For companies that don’t have the luxury of large advertising budgets or in‑house PR teams, press releases offer a practical and affordable way to stay in the public eye. They help shape how your business is perceived, reinforce your brand identity, and create a steady stream of content that signals growth and activity. At Solution Web Designs, we treat press releases as a foundational part of your online branding strategy because they support every other marketing effort you invest in.

Press releases are not just announcements; they are strategic communication assets. When written and distributed properly, they help your business appear active, relevant, and trustworthy. Customers, partners, and even search engines respond positively to companies that consistently share updates and milestones. This is why we include press releases in our fixed monthly budget — because visibility should never be optional, and credibility should never depend on how much a business can afford to spend in a given month. By making press releases a recurring part of your marketing, you build a long‑term narrative that strengthens your brand year after year.

We Make Press Releases Improve Your Online Branding

Your online brand is shaped by what people see, read, and hear about your company. Press releases help you control that narrative by presenting your business in a professional, authoritative, and newsworthy way. They create a public record of your growth, your accomplishments, and your ongoing activity.

When potential customers research your business, seeing a history of press releases immediately communicates stability and legitimacy. It shows that your company is not only active but also confident enough to share its progress publicly.

Press releases also support your SEO in ways that traditional content cannot. Each release creates new mentions of your business across reputable platforms, which strengthens your digital footprint. Even though most press release backlinks are no‑follow, they still contribute to brand signals that search engines use to evaluate authority. These signals help reinforce your website’s credibility and support your long‑term ranking strategy. Press releases also generate referral traffic, increase brand searches, and help diversify your backlink profile — all of which contribute to healthier, more sustainable SEO.

Beyond search engines, press releases help shape your reputation. They allow you to highlight achievements, introduce new services, announce partnerships, and share updates that demonstrate momentum. When done consistently, they create a narrative of growth that builds trust with your audience. For small and mid-sized businesses, this kind of credibility is invaluable, helping level the playing field with larger competitors who have more resources and visibility.

Types of Press Releases Solution Web Design Writes and Distributes for Clients

• Basic Announcements - Press releases vary in complexity, and not every announcement requires the same level of research or strategy. The simplest type is the basic announcement release, which communicates straightforward updates such as new hours, a new staff member, or a small service addition. These releases are quick to produce and ideal for maintaining consistent visibility without requiring extensive detail or interviews.

• Company Milestones - A step above that is the company milestone release, which highlights achievements such as anniversaries, revenue milestones, or expansion into new service areas. These releases require more context and positioning to explain why the milestone matters to your audience. They help reinforce your company’s stability and growth.

• New Products and Services - Product or service launch releases are more strategic and require a deeper understanding of your offering, your audience, and your competitive advantage. These releases often include quotes, feature breakdowns, and market positioning statements. They are designed to generate buzz and support broader marketing campaigns.

• Events and Partnerships - Event or partnership releases involve coordination and storytelling to explain the significance of the collaboration or event. These releases help build authority and demonstrate community involvement or industry engagement. They often require more detail, quotes, and background information.

• Reputation Management - The most involved type is the crisis response or reputation management release. These require careful messaging, strategic framing, and a strong understanding of public perception. They are used to address misunderstandings, clarify decisions, or respond to negative press. These releases demand senior‑level writing and strategic oversight to ensure the message is clear, accurate, and protective of your brand.

• New Hires or Promotions - Adding talent — especially specialized or leadership roles — shows investment in your company’s future. These updates humanize your brand and highlight the people behind your success.

• Community Involvement - Sponsoring events, donating services, or participating in local initiatives shows that your business is engaged and giving back. These stories resonate strongly with local audiences and strengthen your reputation.

• Awards or Recognitions - Any form of recognition, no matter the size, validates your expertise and differentiates you from competitors. Awards help reinforce your authority and credibility.

• Partnerships or Collaborations - Working with another business or organization expands your reach and strengthens your brand. These releases help both parties gain visibility and demonstrate industry engagement.

• Website Launches or Major Updates - A new website, rebrand, or digital upgrade is absolutely newsworthy because it shows your company is modernizing and investing in customer experience. These updates help reinforce your commitment to growth.

How Solution Web Designs Crafts Your Press Releases

At Solution Web Designs, we approach press releases with a blend of strategic communication and brand‑driven storytelling. We begin by understanding your business, your audience, and the significance of your announcement. This allows us to identify the strongest angle — the hook that makes your news meaningful and relevant. We then craft a clear, authoritative release that follows industry standards and presents your message professionally.

Our writing process includes gathering supporting details, incorporating quotes, and ensuring the release is SEO-optimized without sounding promotional. We focus on clarity, accuracy, and tone so your press release feels polished and credible. Once the release is complete, we distribute it across reputable platforms to maximize visibility and create long‑term digital footprints that support your brand.

The Value of No‑Follow Backlinks from Press Releases

While press release backlinks are typically no‑follow, they remain extremely valuable for your online presence. Search engines still recognize these links as brand signals, which help reinforce your authority and credibility. No‑follow links also contribute to a natural backlink profile, which is essential for long‑term SEO health. Beyond search engines, these links drive real traffic from readers who discover your business through news platforms. Press releases also remain online for years, continuing to support your visibility long after publication.

Why Companies Choose Solution Web Designs for Press Release Distribution

Businesses choose Solution Web Designs because we make the press release process simple, strategic, and effective. We handle everything from concept to writing to distribution, ensuring your releases are polished and professional. Our team understands how to position small and midsized businesses in a way that feels authentic and authoritative. We write in your brand voice, highlight your strengths, and ensure every release supports your long‑term marketing goals. Most importantly, we include press releases in our fixed monthly budget so you can maintain consistent visibility without worrying about additional costs.