Building a successful website requires the knowledge and skills of an online marketer and website designer who is experienced and knowledgeable in creating websites for lawyers. A beautiful site by itself is not enough. Your industry is challenged with a tremendous amount of competition, all competing for a very limited number of Internet searches.
If you service clients nationwide, you have the problem of getting a return on your extensive advertising and marketing investment. If you service a local or regional area, you have to be able to find and attract new clients within a tight budget, making every penny count.
Do you need a website or a website that works?
As of this writing, here is the realization of competition you will face when a potential client is searching the Internet for the keyword phrase "Malpractice Lawyer," according to the Google Keyword Planner:
- If you service the entire United States, there are 8,100 searches a month, or 270 a day. The current rate in Google Pay Per Click for one click to your website is $32.43.
- If you service New York State, the same keyword phrase has 720 monthly searches or 24 per day. The current for one click to your website costs $34.97.
- If you service NYC, the same keyword yields 390 monthly searches or 13 a day. The current rate in Google Pay Click for one click to your website will cost you $43.72.
This information will you an idea of the value of traffic to your website, no matter where your business is located. A single click to your website doesn't mean you have acquired a client. It means a potential client went to your site. You can assume it will take over 100 clicks to generate a lead, and you may close about 20% of the leads you get. Do the math, and you can see just how competitive your industry is and why it is imperative you give yourself every advantage you can over your competition, and at a price that yields value for your investment.
This kind of ongoing challenge is not for the casual law firm website designer. Designing and building your website is actually the last thing we do
. Think of it like of it as building a car. A lot happens before the car gets a pretty coat of paint. The website we build for lawyers are highly personalized and customized to the legal services you provide, and, in the order of which legal services generate the most revenue for your business.
Creating your SEO marketing strategy, and finding the exact niche you need to generate clients at an affordable price is not something web designers do. It's something online marketing experts do, and we've been doing it since America Online started mailing free disks to their new Internet platform back in the early 90's.