Content Marketing Company - Solution Web Designs

Content Marketing Strategy - Serving Small and Mid‑Sized Businesses in Manhattan, NYC, The Boroughs, Long Island, and Nationwide Since 1998

An attractive web design might get visitors to your site, but intriguing, fresh content keeps them there. The right content speaks volumes for your brand, business, or product in a way that is pertinent, entertaining, and free of the "sell factor." In fact, a quality content marketing strategy can significantly increase your SEO efforts and even generate leads you may otherwise not have had access to.

What is Content Marketing?

Content marketing is the art of consistently delivering valuable content to engage and retain a specific market, driving profitable customer action.

The goal of content marketing is to deliver useful information that makes your buyer more aware, with the sole notion that, as a business, consistently delivering valuable information, rather than advertising, to consumers will eventually convert them into loyal customers.

When done well, it builds trust long before a sales conversation ever begins, positioning your brand as a reliable guide in your customer’s decision‑making process. Over time, this steady stream of value creates familiarity and credibility that traditional advertising simply can’t replicate.

Content marketing has been proven effective and is currently used by some of the largest entities in the world, including Microsoft, so there's no reason for small businesses to miss out on this opportunity.



Content Marketing vs. Other Forms of Marketing

Traditional forms of marketing, such as advertising, is based on making claims such as "we are great" when in reality, the statement may be questionable. Content marketing, on the other hand, is all about showing and proving. For example, successful organizations such as Subway back up their claim or "tagline" with content that supports their brand's robust image by providing relevant, useful content that shows their expertise. In other words, content marketing differs from other forms of marketing in that its aim is to provide factual information that focuses on helping rather than selling.

Why Content Marketing is Valuable to Your Business

Content marketing is quickly becoming the "must-have" marketing tool of the future. As more customers grow restless with aggressive spam, content marketing offers potential clients valuable information. It makes readers pause, read, and appreciate what you've taken the time to do for them because it contains information they can use. Properly done, it's a warm fuzzy for your brand, which always has a potential of generating business.

Advertisements can be costly. With content, you can develop segments to meet the needs of different parts of your audience. The lower cost of content compared to traditional marketing also allows you to create high-quality content across formats, including videos, press releases, infographics, and more. Likewise, by distributing this content to social sites, it allows users to access information how and where they want for greater appreciation.

Another benefit of content marketing is that when you create useful content, it is more likely to be shared by bloggers and social media, who are opposed to advertorial content. Very few people rush to share ads with others.

In the end, it is also important to understand the buyer's process to gain a better idea of just how effective content marketing can be for your business. The four steps of the buyer's process include:

• Awareness - The buyer's process begins with a need, but they may not know how to solve the problem.

• Research - Once the customer is alerted to a solution, they will usually begin research to gain more answers and determine which solution is best for them.

• Consideration - Once the customer has performed adequate research, they will usually begin comparing different products from various vendors to arrive at a reasonable price.

• Purchase - Lastly, the customer, will make a decision to continue with the transaction, or not.

Content marketing supports the buyer's journey by educating customers and raising awareness of solutions they may not have known about.

• Website Design - To a consumer, your site is a free resource of information. By using strategic keywords related to the services you provide, visitors will come to your site, get educated, and think of you as an expert in your field. 

• We build a reputation of trust for your website by not only displaying what you do but by also providing an education into exactly how you do it, which helps establish credibility for each web page or post.

• Social Media - Social media and content marketing go hand in hand, seeing as though they are both centered around building relationships, whereas, advertisements are solely aimed at obtaining a speedy sale. While traditional forms of marketing encourage a purchase, content marketing can be used to keep the customer informed with the brand throughout every stage of the purchasing process.

• Press Releases - Press releases continue to grow as one of the best and most reliable ways to share information about your business or brand because it offers one of the simplest, affordable, most trustworthy ways to reach a broad range of people across the wire. Our content marketing strategy incorporates quality press releases which can be used to increase awareness about your business, announce new product launches and grand openings and more.

• Infographics - Infographics are extended, vertical graphics that include charts, graphs, statistics and other information. We can incorporate infographics into your content, where needed, to serve as a backup source for quality information.