We refer to web design as the "front of house" section of building a proper strategic website. You are welcome to visit our online marketing
page to learn more about what goes on behind the scenes.
Marketing Success by Design
Think of the way you use the Internet. You will use search engines to enter keywords related to what information you are looking for. Then, you will choose from a list of results, read the two lines of page description, and pick the website you believe offers you the closest match to the information you wish to get.
Once you click, your mind is conditioned to immediately evaluate the web page you are on to determine if you are at the right place. This process happens in less than five seconds. If you don't think you are at the right place (and you may be), you will use your back button to go back to the previous search results and find another website. This is called bouncing. Bounce rate is a key metric in determining how well a website engages its visitors.
During these first few seconds, web visitors don't read text on the page. They look at pictures, titles, and scan navigation links if they can find them. Strategic web designers understand how visitors use websites, and build them accordingly:
- The company brand is in the upper left-hand corner of the page and clicks to the home page.
- Contact information is at the top the page.
- The most important information is above the fold, meaning you don't to scroll down to see it.
- The most important navigation links are accessible and not hidden by drop-down menus.
- A large, (called a beauty shot) image is present, and it clearly summarizes the subject of the page.
- One or two bold titles are visible and easy to read. The titles are relevant to the content on the page.
- The design is clean, meaning it doesn't distract the visitor with too many colors, different fonts of text, improper text alignment, excessive pictures, etc.
- The color scheme of the website should match the company colors.
- The text is dark on a light background. Visitors don't read light text on a dark background because of eye strain.
- There is at least 800 to 1,200 words on the page.
- The copy doesn't contain typos.
- The page content creates interest, educates, and promotes a call to action, usually "contact us."
- If there is a promotion, it should be visible above the fold.
- The page has a testimonial if possible.
- If there is a video on the page, it shouldn't start automatically.
- Social media
buttons should be at the bottom of the page in the footer. Traffic is valuable, and you don't want to steer it away from your website.
- Your phone number should be at the top, middle, and bottom of the page. Don't make visitors have to look for it.
As you can see, a lot goes into the creative process of a web design. Of course, these are not all of the guidelines we use and some clients may have unique needs where we bend the rules a bit. Like a meal at a restaurant, it not only has to be appetizing, it has to follow the public perception of what a proper meal is: A protein entree, carbohydrate side dish, and a vegetable.
A responsive website is one that automatically formats on desktop computers, tablets, and mobile phones. Our website is built on a responsive website platform, so we invite you to look at on all your devices.Responsive web design
is becoming more popular with search engine rankings because more than 50% of all Internet searches are made from mobile devices. This is especially important if your business is located in metropolitan areas like New York City.
Some clients may have a unique need for custom web designs that not on a responsive platform, and we can do that too. We would be happy discuss your options, based on your needs, as to which type of website is best for you.