LinkedIn is a community where businesses can promote themselves through advertisements and a profile page. LinkedIn offers both free and premium packages so each company can have an account that meets both their demands and budget. The proper LinkedIn marketing agency can help businesses determine which package is right for your business. Contact us
for a free consultation.
Every business owner knows the key to a successful business is marketing. Not just marketing, but effective and affordable marketing. Businesses do not want to market to the wrong demographic, and they also should not spend a fortune trying to get new business. The latest form of marketing is social media, specifically, LinkedIn.
Statistics show that every second, LinkedIn gains two new users from around the world. These users scour the site for new companies to follow, products to purchase, and services to use. These are two new members every second who could be looking at one business page. Imagine if every business had two new followers every minute, not every second. This would equate to 120 new members every hour, 2880 every day and over 20,000 each week.
No amount of television ads has the capability to reach that many people in one week. Additionally, the coverage that every business gains by using LinkedIn is not just in their local area; it is worldwide. This is what takes a small start-up business to the next level and beyond.
Every business can start out at the free level and work their way up to the premium plan. This is one of the benefits to LinkedIn. There is always the option to start out low, creating the company profile page and then gaining ground and followers to get up to the premium level. The cost of this level varies based on the package, but the outcome for all levels is worth the price paid. With the premium level, companies can promote job opportunities and keep track of a qualified applicant pool.
The premium level also offers advanced ways to keep in contact with followers, including templates for InMail, LinkedIn's own internal mail system, and offering a number of messages allowed per plan. The company can also track sales leads and offer special promotions to their best customers in an effort to keep them coming back.
Social media has been around for the better part of a decade, helping customers find businesses and businesses find customers. What LinkedIn does takes social media to a whole new level. You will not only find prospective customers; you will find prospective employees as well. The old method of filling out a job application and then checking references and hoping that you found a good fit is now a thing of the past.
With your corporate LinkedIn page, you actually view the profile pages of prospective employees, which gives you a better insight into their lives, their interests, and their hobbies. Other social media sites offer this too, now, but only LinkedIn offers a skills list where the prospective employee states what areas they have experience in. Their friends and coworkers can also verify these skills, so you know before you even check references that they have the right skills for the job.
And there are more features that set LinkedIn apart from the competition. For example, blogging has quickly skyrocketed as a feature that brings prospective clients to your company. LinkedIn offers a place for you to post your blog directly onto your profile page. Now, you can offer prospective clients advice on things they need, and then provide a link to your company page.
For instance, if you own a plumbing company, you can have a blog on fixing clogged pipes and then have a link to your page where the customer will find that you can come and help them get the clog fixed easier than if they try to do it themselves. Status updates keep your followers up-to-date on the latest happenings with your business, sales, specials, etc. Possibly the best part of having a LinkedIn page for your company is the local feel. You can link your page to community groups in your area where your local clientele can find you easily.
Your happy customers can also post words of wisdom to your page about how much they love your business and will use you again. This is a combination of repeat referral business, word of mouth, and active marketing all in one convenient location.